COMMEMORATING 10th ANNIVERSARY
WE WELCOME JAPAN ADVERTISERS ASSOCIATION TO
CO-HOST ADVERTISING WEEK ASIA 2025
Registration Opens | Doors Open
12/2 Tue 9:30
12/3 Wed 8:45
12/4 Thu 8:45
This year, in collaboration with the Japan Advertisers Association,
the event has been decided!!
December 2-4, 2025 | Sheraton Miyako Hotel Tokyo
COMMEMORATING 10th ANNIVERSARY
WE WELCOME JAPAN ADVERTISERS ASSOCIATION TO
CO-HOST ADVERTISING WEEK ASIA 2025
This year, in collaboration with the Japan Advertisers Association, the event has been decided!!
December 2-4, 2025 | Sheraton Miyako Hotel Tokyo
Registration Opens | Doors Open
12/2 Tue 9:30
12/3 Wed 8:45
12/4 Thu 8:45
COMMEMORATING
10th ANNIVERSARY
WE WELCOME JAPAN ADVERTISERS ASSOCIATION TO
CO-HOST ADVERTISING WEEK ASIA 2025
This year, in collaboration with the Japan Advertisers Association,
the event has been decided!!
December 2-4, 2025
Sheraton Miyako Hotel Tokyo
Registration Opens | Doors Open
12/2 Tue 9:30
12/3 Wed 8:45
12/4 Thu 8:45
SPECIAL CAMPAIGN
Win a Trip to Australia to Celebrate AWA's 10th Anniversary!
We are delighted to announce a special campaign offering you the chance to win a luxurious trip to "Cairns Crocodiles Presented by Pinterest" – the Asia Pacific's most ambitious creative festival!
Cairns Crocodiles will take place in Cairns, Australia, from May 12-14, 2026.
This extraordinary event brings together world-class content, distinguished speakers from across the Asia Pacific and global creative scenes, masterclasses, mentoring sessions, unparalleled networking opportunities, and an electrifying festival atmosphere.
To learn how to enter, please refer to the posters displayed at the venue during the festival period.
AWA 2025 Opening Gala Information
We are pleased to once again hold the Opening Gala on the first day this year to celebrate AWA’s 10th anniversary.
Light snacks and drinks will be available at the venue.
This event is open to anyone who has registered a pass (excluding ONLINE passes)!
Date and time: Tuesday, December 2, doors open at 6:00 PM, program starts at 6:30 PM and ends around 8:00 PM
Venue: Magnolia, B1F, Sheraton Tokyo Hotel
Entry/exit is free during the event, and no pre-registration is required.
We look forward to your participation.
36,000+ Attendees
160+ Speakers
60+ Sessions
9 Tracks

Creativity excites industries

We want to revitalize the advertising industry.
As a representative place in Asia, here in Tokyo, we want to provide a place for world-class learning and discussion. A place that is "free," "open," and "neutral."
With such thoughts, Advertising Week Asia began in 2016, centered around volunteers who transcended company boundaries.

This year marks the memorable 10th anniversary milestone, and
co-hosting with the Japan Advertisers Association has been decided.

We want to solve brand challenges and become the driving force that "creates excitement" in the world. We want to witness such moments.
Everyone involved in our advertising industry should have that origin point.
There should be no difference between advertisers and advertising agencies in that sentiment. So let's tear down those walls.
AWAsia will be reborn as an even more open and neutral place through co-hosting with the Japan Advertisers Association starting this year.

The advertising industry is now facing a historic turning point due to the rapid development of AI and technology.
In the new era of advertising where AI and human creativity merge, we will create a place to think and communicate together with all stakeholders in the industry to make consumers and customers happier.

The 10th anniversary excitement Week begins at a new venue, Sheraton Miyako Hotel Tokyo.

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4,000+ Attendees
300+ Speakers
100+ Sessions
10 Tracks

Creativity excites industries

We want to revitalize the advertising industry.
As a representative place in Asia, here in Tokyo, we want to provide a place for world-class learning and discussion. A place that is "free," "open," and "neutral."
With such thoughts, Advertising Week Asia began in 2016, centered around volunteers who transcended company boundaries.

This year marks the memorable 10th anniversary milestone, and
co-hosting with the Japan Advertisers Association has been decided.

We want to solve brand challenges and become the driving force that "creates excitement" in the world. We want to witness such moments.
Everyone involved in our advertising industry should have that origin point.
There should be no difference between advertisers and advertising agencies in that sentiment. So let's tear down those walls.
AWAsia will be reborn as an even more open and neutral place through co-hosting with the Japan Advertisers Association starting this year.

The advertising industry is now facing a historic turning point due to the rapid development of AI and technology.
In the new era of advertising where AI and human creativity merge, we will create a place to think and communicate together with all stakeholders in the industry to make consumers and customers happier.

The 10th anniversary excitement Week begins at a new venue, Sheraton Miyako Hotel Tokyo.

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BRANDS WHO ATTEND AWASIA
ITO EN, LTD.
ITOKI CORPORATION
NTT DATA Japan Corporation
NTT DOCOMO, INC.
Audio-Technica Corporation
KAI CORPORATION
Kao Corporation
KAGOME CO.,LTD.
Kewpie Corporation
KYOCERA Corporation
KDDI CORPORATION
KOSÉ Corporation
Sony Corporation
Coca‑Cola (Japan) Company, Limited
Panasonic Connect Co., Ltd.
BMW Japan Corp.
FUJIFILM Corporation
PERNOD RICARD JAPAN K.K.
MARUGAME UDON
Recruit Co., Ltd.
ITO EN, LTD.
ITOKI CORPORATION
NTT DATA Japan Corporation
NTT DOCOMO, INC.
Audio-Technica Corporation
KAI CORPORATION
Kao Corporation
KAGOME CO.,LTD.
Kewpie Corporation
KYOCERA Corporation
KDDI CORPORATION
KOSÉ Corporation
Sony Corporation
Coca‑Cola (Japan) Company, Limited
Panasonic Connect Co., Ltd.
BMW Japan Corp.
FUJIFILM Corporation
PERNOD RICARD JAPAN K.K.
MARUGAME UDON
Recruit Co., Ltd.
TICKET
Super Delegate
¥100,000
  • Participation in keynote speeches and sessions at the venue.
  • Online access to keynotes/sessions. (1 month on demand)
  • Lounge space available.
  • Participation in the Opening Gala on Tuesday, December 2nd.
  • 12/4 (Thu) Attend networking dinner.
    The application period has ended. 
    Even if you purchase this pass now, you will not be able to participate.
  • Priority admission to each session
  • Priority sheet available (seats are limited)
  • Access to the VIP lounge
Delegate
¥60,000
  • Participation in keynote speeches and sessions at the venue.
  • Online access to keynotes/sessions. (1 month on demand)
  • Lounge space available.
  • Participation in the Opening Gala on Tuesday, December 2nd.
New Gen( For company employees in their 20s only)
¥15,000
  • Participation in keynote speeches and sessions at the venue.
  • Online access to keynotes/sessions. (1 month on demand)
  • Lounge space available.
  • Participation in the Opening Gala on Tuesday, December 2nd.
Student(Students only)
¥6,000
  • Participation in keynote speeches and sessions at the venue.
  • Online access to keynotes/sessions. (1 month on demand)
  • Lounge space available.
Online
¥5,000
  • Online access to keynotes/sessions. (1 month on demand)
Press
  • If you would like to cover the day of the event, please register your pass here.
  • Online access to keynotes/sessions. (1 month on demand)
  • Participation in the Opening Gala on Tuesday, December 2nd.
* Entry to the sponsor-hosted private events is restricted to invited guests only.
WHAT YOU'LL FIND AT AWASIA
Thought Leadership and Insights
Advertising Week’s best-in-class programming is truly unlike any other. Only Advertising Week brings you presidents and CEOs; founders and futurists; influencers and Gen Z; all alongside lords, ladies, astronauts, pop-stars and Hollywood stars.
Guest Lounge
We have prepared a Guest Lounge inside the venue where everyone can relax. There are refreshments and a workspace available, so please feel free to use them during the breaks between sessions. Wi‑Fi is also available. Anyone with an AWA pass may use it.
AWConnects: Networking Happy Hours
Our nightly happy hours are the perfect place to connect with the partner, client or new best friend you ran into at Advertising Week. Everyone is welcome, and the beer and wine are on us.
SPECIAL CONTENTS
Factory Japan Group will have therapists on site to provide massages for participants. You can watch the sessions or visit the booths to relax and soothe tired muscles.

Location: B2F Foyer
Time: December 2 (Tue) - 3 (Wed), 9:30 AM – 6:00 PM
* that there will be no massages on December 4.

Each massage session lasts 15 minutes per person.
Please be aware that depending on the crowd, you may not be able to receive a massage. Thank you for your understanding.
Announcement Regarding Translation for Advertising Week Asia 2025 via the AI interpretation service “POCKETALK Conference”
The translation content of the conference on the day can be viewed on your smartphone using the AI interpretation “POCKETALK Conference”.
- Please scan the QR code issued for each session venue and select your desired translation language.
* The QR code will be printed on the back of the pass issued on the day.
* An internet connection is required.
- With the AI interpretation service “POCKETALK Conference”, the translated content can be viewed on your smartphone in the selected language.
Additionally, you can also listen to the translated content.
* Please bring your own earphones to connect to your smartphone.
* Be sure to wear earphones when listening to audio.
* Not available for archived delivery.
Announcement Regarding Translation for Advertising Week Asia 2025 via the AI interpretation service “POCKETALK Conference”
The translation content of the conference on the day can be viewed on your smartphone using the AI interpretation “POCKETALK Conference”.
- Please scan the QR code issued for each session venue and select your desired translation language.
* The QR code will be printed on the back of the pass issued on the day.
* An internet connection is required.
- With the AI interpretation service “POCKETALK Conference”, the translated content can be viewed on your smartphone in the selected language.
Additionally, you can also listen to the translated content.
* Please bring your own earphones to connect to your smartphone.
* Be sure to wear earphones when listening to audio.
* Not available for archived delivery.
VENUE
SHERATON MIYAKO HOTEL TOKYO
This luxury hotel pursues comfort and quality service with a variety of facilities to enrich your time during your stay. The hotel is also conveniently located near sightseeing spots and shopping areas in the surrounding area. The hotel's personalized hospitality and comfortable space will provide you with a memorable stay.
In addition, this year the Web Grand Prix, held jointly with the Japan Advertisers Association every December, will be held at the same venue.
It will bring you a special experience full of new encounters and discoveries.
We hope you will come and experience the charm of this event.
ACCESS
SHERATON MIYAKO HOTEL TOKYO
1-1-50 Shirokanedai, Minato-ku, Tokyo 108-8640
By train
From Shirokanedai Station on the Tokyo Metro Namboku Line and Toei Mita Line (approx. 4-minute walk)
Please turn left from Exit 2.
From Shirokanetakanawa Station on the Tokyo Metro Namboku Line and Toei Mita Line (approx. 5-minute walk)
Please go to the left from Exit 1.
From Takanawadai Station on the Toei Asakusa Line (approx. 15 min. walk)
Please go to the left from Exit A2.