In October 2025, Kodansha ViVi and Cyber Buzz announced the launch of “MYPE,” the sister media platform for ViVi's official SNS. They launched a new TikTok account and have gained popularity as a media outlet “creating the next generation of trends.”Why did the two companies join forces and decide to launch this new media on TikTok? It was the result of both companies, who have constantly engaged with “going viral,” contemplating what the true ideal form should be. Kodansha ViVi, Cyber Buzz, and TikTok for Business—three companies that have faced the ever-changing creation of “trends”—discussed the background and vision behind launching MYPE, and what elements are necessary to create future trends.

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