As the utilization of AI makes headway in society, the Hakuhodo DY Group upholds the concept of “Human-Centered AI” to aim beyond efficiency for human-centric AI use and AI-powered augmentation of human creativity.

In this session, we will talk about how to utilize AI to augment human capabilities and creativity, along with practical cases of designing social values to contribute to business through consultation with AI, as demonstrated by Creativity Engine Bloom, an integrated marketing platform developed by Hakuhodo for strategy planning, support for business development and solution of social issues. From among the features of Creative Engine Bloom, in particular we will focus on Strategy Bloom Concept, or a process of concept development aided by AI with learnings from Insight-Driven Story, an experience-based concept development technique advocated by Takahiro Hosoda, CCO at TBWA HAKUHODO, as well as practical cases of Virtual Sei-katsu-sha, our service prototype combining a large-scale sei-katsu-sha survey database and generative AI technology.

Through these frontline cases, we will provide useful insights about the future of AI use and creativity for all kinds of businesspersons to lead corporate operations going forward, ranging from the management team to the members of the marketing, business development and R&D departments.

We hope you will join us.