As the Connected TV (CTV) market rapidly expands, brands are redefining how they create meaningful experiences at the heart of the home — the living room.

In this session, BMW, Dentsu Digital, and Teads will unpack the campaign story behind their recent collaboration, showcasing how CTV Homescreen activation combined with Attention-driven creative strategies elevated the brand experience.

The discussion will cover:
- The latest CTV market trends and insights from Teads, drawn from 3,500+ global campaigns
- How BMW expressed its brand philosophy on the CTV Homescreen, creating a seamless, premium presence within the home viewing environment
- The agency perspective — Dentsu Digital’s planning framework, creative strategy, and learnings from orchestrating a premium CTV experience

And finally, a forward-looking exploration of how the fusion of CTV × Attention will redefine future brand communication

This session will reveal how innovative use of CTV Homescreen and Attention Creative is ushering in a new era of brand experience — one that is immersive, measurable, and built for the modern viewer.