In today’s complex media landscape, where audience behaviors are increasingly fragmented across devices and platforms, marketers face a growing challenge: how to achieve consistent performance while respecting privacy and efficiency.
At Advertising Week Asia 2025, Ogury and Dentsu will come together to explore a new frontier of Personified Advertising.
Rather than relying on demographics or cookies, personas are built on shared intent and behaviors, offering a smarter, more human way to connect with audiences across channels.
Through real-world examples, the session will highlight how personas are transforming campaign planning, creative design, and performance measurement — from Japan to the global stage.