In today’s world of information overload and growing “ad fatigue,” audiences are constantly bombarded with stimulation.
So how can brands share their message in a way that feels both natural and effective?

In this session, GumGum teams up with Brain Sleep—the brand behind the “pillow that lets your brain sleep”—and FASTch, a free streaming TV service, to explore how brands can create comfortable yet impactful communication in the age of constant distraction.

Through a recent campaign where Brain Sleep leveraged GumGum’s new CTV format, In-Video Ads, on FASTch, we’ll dive into how contextual, mindset-driven advertising can capture attention without disrupting the viewing experience.

By naturally blending creative elements into program scenes, In-Video Ads offer a new kind of CTV experience that keeps audiences engaged while leaving a lasting brand impression.

We’ll also take a closer look at Brain Sleep’s marketing strategy and brand philosophy, along with FASTch’s perspective on the evolving CTV landscape and its potential for advertisers.